Who’s 4 You

1. Use a hand written letter on your ad copy instead

of text. Write the ad on a piece of paper, scan it and

publish the ad on your web page. Adding a personal

touch will always increase your sales.

2. Publish a list of famous and respected customers

who have bought from you on your a copy. People

will think that if these people bought from you, they

should also trust your business and purchase your

products. Make sure to get their permission first.

3. Show before and after photos for your products

on your web page copy. Show the problem picture

and then beside it, show the picture of the resolution

to the problem when they use your product.

4. Include an article or review that has been written

about you or your business with your ad copy. This

will show people that your business is respected and

will increase your credibility.

5. When you offer free bonuses in your ad copy, also

list the dollar value beside each bonus. People will

feel they’re getting a good deal and it will increase the

value of your product.

6. Hire a famous person to endorse your product or

service. Make sure the person is well known to your

target audience. Include their picture and statements

on your ad copy.

7. Include your own picture on your ad copy. This

will show people that you’re not hiding behind your

ad copy and will increase their trust. Also, include

your contact information below the picture and a

brief statement or quote.

8. Tell your potential customers on your ad copy

that you will donate a percentage of their purchase

price to specific charity. This will show them you

really care about the people. They may just buy

your product to donate to the charity.

9. Ask your potential customers plenty of yes and

no questions in your ad copy. The questions should

remind them of their problem and make them think

about what will happen if they don’t purchase your

product.

10. Tell your potential customers they will receive a

free prize if they find the five words in your ad copy

that are misspelled or spelled backwards. The longer

you can keep someone reading your copy the greater

chance of them purchasing.

1. Trade links with other web sites. They should be

related to the subject of your web site. Instead of

trading links, you could also trade banner ads, half

page ads, classified ads, etc.

2. Start an e-zine for your web site. When people

read each issue they’ll be reminded to revisit your

web site. They’ll see your product ad more than

just once which will increase your orders.

3. Form an online community. It could be an online

message board, e-mail discussion list or chat room.

When people get involved in your community they

will regularly return to communicate with others.

4. Write articles and submit them to e-zines, web

sites and magazines that accept article submissions.

Include your business information and web address

at the end of the article.

5. Give away an electronic freebie with your ad on

it. Allow your visitors to also give the freebie away.

This’ll increase your ad exposure and attract people

to your web site at the same time.

6. Combine your products or services into one big

package deal with other businesses offerings. You

could share a web site and advertise the package

deal; which means double the traffic.

7. Submit your freebie to the online directories that

list your particular item or service for free. If you’re

offering a free e-zine, submit it to all the free e-zine

directories on the internet.

8. Participate on message boards. Post answers to

other people’s questions, ask questions and post

appropriate information. Include your signature file

at the end of all your postings.

9. Exchange classified or sponsor ads with other

free e-zine publishers. If there is a huge subscriber

difference between e-zines, one can run more ads

to make up for it.

10. Post your ad on free advertising areas on the

internet. You can post it on free classified ad sites,

free for all links sites, newsgroups that allow ads,

free yellow page directories, etc.

1. Give people a free subscription to your e-zine.

Almost everyone is publishing a e-zine nowadays

so it’s important to give something extra with the

free subscription. You could offer a free gift or

advertising when people subscribe.

2. Provide your visitors with free content. Your

content will be more attractive to your visitors if

it’s up-to-date or original. You could also offer

people the option to reprint the content in their

e-zine or web site.

3. Offer a free online directory. The directory

could be full of interesting ebooks, e-zines, web

sites etc. If people find your directory to be a

valuable resource they will visit it over and over.

4. Give your visitors a free ebook. You could

also include your own ad in the ebook and allow

other people to give it away. If you don’t want to

take the time to write one, you could ask other

writers permission to use their articles.

5. Hold free online classes or seminars. They

could be held in your web site’s chat room. The

idea of "live" information will definitely entice

people to visit your web site. You will become

known as an expert on the topic.

6. Give visitors a free entry into your contest or

sweepstakes. The prizes should be something of

interest or value to your visitors. Most people

who enter will continually revisit your web site to

get the results.

7. Let visitors download free software. It could

be freeware, shareware, demos etc. You could

even turn part of your site into a free software

directory. If you created the software, include

your ad inside and let other people give it away.

8. Offer free online services or utilities from your

web site. They could be search engine submitting,

copy writing proofreading etc. The service or

utility should be helpful to your target audience.

9. Give free consulting to people who visit your

web site. You could offer your knowledge via

e-mail or by telephone. People will consider this

a huge value because consulting fees can be very

expensive.

10. Give your visitors a free membership to your

online club. People want to belong to something,

why not your online club. You could also give

away a free e-zine for club members only.

1. Collect leads with your autoresponder. You will get

an e-mail digest of everyone’s e-mail addresses who

requests information from your autoresponder.

2. Publish a price list of all the products and services

that you offer. You could also include order forms,

product descriptions, and other sales material.

3. Publish free reports in autoresponder format. The

reports should be related to your business or web site.

Giving away free stuff will quickly increase your traffic.

4. Collect vital customer satisfaction information by

publishing a survey in autoresponder format. This type

of information will help you serve them better.

5. Instead of answering every customer question that’s

e-mailed to you, publish " Frequently Ask Questions" in

autoresponder format. This will save time and money.

6. You could publish your testimonials or endorsements

in autoresponder format if you don’t have the room in

your ad copy. It’s more effective to include all of them.

7. Provide back issues of your e-zine archives in auto-

responder format. This will give your subscribers and

web site visitors easy access to them.

8. Publish your entire web site in autoresponder format.

Sometimes visitors don’t have enough time read your

entire site. They could print it out and read it offline.

9. You could offer your ebook in autoresponder format.

Your visitors won’t have to download it or have the

software to read it right away.

10. You could publish the terms and conditions to any

business transactions in autoresponder format. This

could include return policies, purchases, refunds etc.