Who’s 4 You

Don’t Forget About Offline Advertising

 

A lot of online based businesses forget about offline

advertising. It is important to combine offline and

online advertising together in your marketing campaign.

You can market offline more effectively by targeting

people that actually have access to the internet. In all

your advertising you want to include your web site

address, e-mail or autoresponder addresses, and the

e-mail address to subscribe to your e-zine. Below are

10 offline marketing ideas:

 

-Place classified or full page ads in print publications.

The print publications should be computer or internet

related.

 

-Post flyers in stores. They could be computer stores,

software stores, libraries etc.

 

-Buy mailing lists and send direct mail. You should

make sure that all the people on the mailing list are

internet users.

 

-Buy commercial time on T.V. They can be during

shows that are targeted toward internet users.

 

-Pass out your CD-ROM or diskette business cards at

special events. It could be at trade shows, seminars,

fairs, etc.

 

-Set up a deal with another business that targets internet

users.  Pay the business to insert your business ads in

their product packages.

 

-Hold a free offline class and teach people how to use

their computer or how to use the internet. You could

have your web site on display as an example.

 

-Do co-op mailings with other businesses. They should

also be targeting people with internet access.

 

-Give away free mouse pads. Put your advertising on

the mouse pads and give them away at computer or

internet events.

 

-Advertise in card decks. The card deck you advertise

in should be targeted toward internet users.

 

You would also want to target your offline advertising

to groups of people that will actually be interested in

your product or service. If you’re selling business

books, you will want to market to business owners. In

conclusion, if you have a business that’s only based

online, you don’t want to market to people that don’t

have access to the internet.

 

Provided by:

www.whos4you.com

 

Five Proven Ways To Promote Your Web Site

 

1. Holding a contest or sweepstakes is an proven way

to promote your web site. You can announce your site

to hundreds of web sites that list free contests and

sweepstakes. Send out a press releases about your

contest or sweepstakes. Ask entrants to your contest

or sweepstakes if they would accept offers from your

business in the future by e-mail.

 

2. Use online chat rooms to promote your web site.

Find the right chat room where your targeted audience

would gather. Announce to everyone in the chat room

something interesting or free that’s offered on your

web site. This will draw visitors to your web site.

Always be aware of chat room rules before engaging

the visitors in a sales pitch that could be considered

spam.

 

3. Cross promote your web site with other sites.  I try

to find other web sites. that have the same target

audience, but are not in direct competition with my

business. Doing cross promotions with other businesses

 increases your profits, sales, and beat your competition.

You can find businesses to cross promote all over the

Internet.

 

4. You can easily promote your web site by using traffic

generators. It could be a free e-zine, service, e-book,

contest etc. Giving away traffic generators gives you the

opportunity to get free advertising by including your ad

on them . There are online directories that will also let

you submit your freebie information. You can even let

other people give away your traffic generators.

 

5. Posting messages to e-mail discussion lists is a great

way to promote your web site An e-mail discussion list

is a group of people connected together via e-mail that

can communicate with one another. When you post a

message to a list include your signature file at the end.

Include an attention getting sentence why they should

visit your web site.

 

Provided by:

www.whos4you.com