Who’s 4 You

 

So how do you eliminate your opposition without bloodshed? You must create a area of expertise for your business. A area of expertise is something that makes your business different from your opposition. To compete with other businesses nowadays (especially online) you need something that nobody else can copy. One of a kind!

Have you ever dreamed of being the best at a business? How can you set your business apart from the crowd?

First you must know: Who is your opposition? Is your business the only one of its type? I doubt it. If so, it won’t be for long. Do you know your exact target audience? If not, you will have to find out this information before creating any kind of area of expertise. Below are two ways to come up with a competition eliminating area of expertise.

1. Just Ask! The first way to come up with an area of expertise is to think like your target audience or customers. Know their exact needs, wants, goals, problems and interests. There’re two ways to do this: The first way is to think like them. The second way is to give them polls and surveys to find out what they’re thinking. Pick an area of expertise that none of your opposition are using. If you can’t find one that your opposition aren’t using pick one to improve.

2. Just Think! The second way to come up with a area of expertise is to use your brain power. Ask yourself questions like: How can I set myself apart from my competition? What could I offer that they can’t? Imagine or daydream that your business is on top of all your opposition. What area of expertise put your business at the top in your head? Now, if you keep asking these questions your mind will eventually start shooting out more ideas than you can handle. One of those ideas may be the area of expertise you’re searching for.

Now that you have your area of expertise, that’s just the start. You have to try it out. Does your idea attract your target audience? Can it bring people from your competition? If it does, you’re done, until your competition comes up with a better area of expertise. If your area of expertise doesn’t, than repeat the process above and test a new area of expertise until it works. If you want to eliminate your competition and be successful you will use this process several times in your business life.

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1. Offer free original content. It’s important to give

your visitors information they can’t find anywhere

else. If you’re the only source, they’ll visit your site.

2. Give people free software. Most people like to

find good deals on software for their computers. If

the software is free, that is even better.

3. Hold free contests or sweepstakes. Most people

like to win things. If you can fulfill that need, people

will stop by to visit.

4. Provide a free web directory. Create a directory

of web sites on a popular topic that will attract your

target audience.

5. Offer a free e-zine. Most people love to get free

information that’s e-mailed to them regularly. This

saves them time and money.

6. Make your web site look professional. You want

to have your own domain name, easy navigation,

attractive graphics, etc.

7. Let people read your ad before they get to your

freebie. When you use free stuff to lure people to

your web site list it below your ad copy.

8. Attract the target audience that would buy your

product or service. A simple way to do this is to

survey your existing customers.

9. Test and improve your ad copy. There are many

people who write an ad and never change it. Make

sure you get the highest possible response rate.

10. Give people an urgency so they buy now. Many

people are interested in your product but they put

off buying it until later and eventually forget about it.

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