Who’s 4 You

Holding a contest or sweepstakes can draw a lot of traffic

to your Web site. You can announce your site to hundreds

of Web sites that list free contests and sweepstakes. Send

out a press releases about your contest or sweepstakes.

Ask entrants to your contest or sweepstakes if they would

accept offers from your business in the future by e-mail.

The prizes should be something your target audience would

need or want. Try to be as original as possible with the

prizes you are offering. Always offer more than one prize,

a grand prize and runner-up prizes. Use your products or

services to give away as prizes. Make sure your prizes have

some value, nothing cheap. Give enough information about

all the prizes, so people will be interested in entering.

Make it easy for people to enter your contest or sweeps-

takes. I feel the easiest ways online are from an entry form

on your Web site or by e-mail. Capture as much info. as

you can when they enter your contest or sweepstakes like:

Company Name

First/Last Name

Street Address

City, State, Zip

Day/Evening Phone Number

E-mail Address

Web Site Address

Purchasing History

Survey Questions

Give your contest or sweepstakes a professional look and

feel. Provide an “Official Rules” Web page for your contest

or sweepstakes. Include a time period of how long your

contest or sweepstakes will be held. Tell visitors how you

will deliver the prizes. Include pictures of the prizes on your

site. Tell visitors who will judge your contest. Check out

other contests and sweepstakes Web sites to get more ideas.