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Web Site Design And Writing No-No’s - Part 2 of 2

6. Don’t use site content your target audience isn’t interested in. If people are coming to your site to find info about fishing don’t include soccer content.

7. Don’t use 50 different content formats all over your web site. Use the same fonts, text sizes, text colors, etc.

8. Don’t use words your website visitors might not understand. People are not going to stop and look in a dictionary, they will just go to another site.

9. Don’t let selling words and phrases go unnoticed. Highlight important words and phrases with color, bolding, italics, underlining, etc.

10. Don’t forget to use words that create emotion. All people have emotions, people will have more interest when they are emotionally attached.

Related posts from this site:
10 Web Site Design And Writing No-No’s
Web Site Design And Writing No-No’s - Part 1 of 2
20 Ways To Get People To Link To Your Web Site - Part I